Tiger By The Tail Tool
Secret 98: Entourage Checklist
It’s become a cliché in the music business that pop stars travel with a big entourage—a personal chef, a bodyguard, a massage therapist, you name it. While it might seem farfetched, as a business owner you could use an entourage of your own.
Of course, the entourage you need is decidedly different. It’s not full time, and it doesn’t travel with you. Instead, your entourage should be composed of experts in their field and operate on two levels: professional and personal.
Most often you’ll go to them. They are your go-to people in their areas of expertise, and you need to seek them out. It may require some interviews and tryouts to see who’s the best fit. They may also change over time, as you recognize what you need, and who fits the bill.
Many will be referred to you by your network. You’ll need to test your level of confidence in their skills, and see if it’s a good match. Compatibility is an important factor, as well as availability and commitment to your success. I’ve met some incredible professionals whom I’d love to have added to my entourage, but schedules and other commitments often conflict. Your entourage may change over time with your needs, or as the needs of your business change. Your circle of support will widen, and so will your options.
Before you schedule work tasks and obligations, schedule time with key members of your entourage. Book time with your mentor a month out, so it is in your calendar. Schedule meetings with your accountant months in advance, so they make time for you. If you don’t get your entourage scheduled in, you won’t be using them to your advantage, and it will affect your personal and organizational performance.
The challenges of entrepreneurship require a business owner to create a network of support and knowledge to lean on and leverage. It isn’t about pampering, extravagance, or ego. It’s about being a business “athlete” who needs support and training to perform at the highest level, week in and week out. You deserve it, and so does your business.